The local pages were deleted, so the local rankings went with them

latitudehomes.co.nz · 60 location searches tracked · September 2024 compared with today

52/60~~searches gone from Google's top 100~~all 60 ranked in Sep 2024

0~~left on page one~~there were 14

38%~~fewer visits from Google~~6,931 to 4,312 a month

15,170~~monthly searches lost~~85% of their local demand

What happened

27regional pages, one per region

15 deletednow "page not found"

12 mergedinto one national page

No regional page left, so Google shows the home page. A national page cannot win a city search.

Searches ranking in the top 100

Mar 2023

Sep 2024

9 Sep 2026

21 Sep 2026

Same cities, same demand. The only difference is the page

Regional page still credited

new home builders christchurch2

house builders waikato2

hamilton home builders3

house builders tauranga7

Fallen back to the home page

custom home builders hamilton27

house builders hamilton32

home builders christchurch33

house and land packages hamilton53

21~~dead web addresses Google still lists~~

6,350~~monthly searches riding on them~~

12 to 76~~"house and land packages nz", in 12 days~~

Where real pages exist, they still win

house plans /house-plans20 to 4

house designs nz /house-plans21 to 7

house and land packages northland real showhome pageback at 26

The fix

Rebuild a real page per region, each on its own address and in the sitemap. It is the only part that was removed, and the only part that collapsed.

Sources: Latitude Homes SEO reports 2023 and 2024, Semrush Position Tracking 9 to 21 Sep 2026, Semrush NZ organic index, live URL checks 22 Sep 2026.Fabric Digital · Confidential